HVAC — Texas
$5K Budget → $17K Revenue/Month
- Budget: $5,000/mo
- CPL: $45 (Emergency Replacement)
- Leads: 111/mo
- Close Rate: 28%
- Deals: 31/mo
- Avg Deal: $12,500
- Revenue: $387K/mo
- ROI: 7.6x
Revenue Calculator
Project your
Project your
whitespace ROI
Adjust your niche and monthly budget to see projected leads, deals, and revenue based on 2025-2026 market averages.
Lead Gen ROI Calculator
Project Your Returns
Based on 2025-2026 market averages across 50+ niches
How the math works
Leads = Budget ÷ CPL
Cost Per Lead (CPL) varies by niche. Home services: $35–$65. B2B: $80–$150. Healthcare: $45–$75.
Deals = Leads × Close Rate
Close rates range 12–35% depending on niche maturity and lead quality. Our AI qualification improves this by 20–40%.
Revenue = Deals × Avg Deal Size
Average deal size is the biggest variable. HVAC replacement: $8.5K. Med spa treatment: $2.8K. Commercial roofing: $12K. B2B retainer: $3.5K/mo.
ROI = (Revenue - Budget) ÷ Budget
Our partners average 3.2x ROI. Top performers hit 5x+. The whitespace multiplier: same budget, 3x deal size, half the competition.
Benchmark Data by Category
Home Services
CPL: $35–$65 | Close: 18–30% | Deal: $4K–$15K
Healthcare
CPL: $45–$75 | Close: 22–32% | Deal: $1.8K–$12K
B2B Services
CPL: $75–$150 | Close: 12–22% | Deal: $3.5K–$25K
Professional
CPL: $65–$180 | Close: 14–25% | Deal: $5K–$35K
Real Examples
What the calculator looks like in practice
Med Spa — Florida
$3K Budget → $15K Revenue/Month
- Budget: $3,000/mo
- CPL: $55 (Men's Wellness)
- Leads: 54/mo
- Show Rate: 42%
- Close Rate: 28%
- Avg Treatment: $2,800
- Revenue: $15.1K/mo
- ROI: 5.1x
B2B Agency — National
$8K Budget → $32K Pipeline/Month
- Budget: $8,000/mo
- CPL: $95 (SaaS Founders)
- Leads: 84/mo
- Qualified Meetings: 8/mo
- Close Rate: 18%
- Avg Retainer: $3,500/mo
- Pipeline: $32K/mo
- ROI: 4.2x
Want numbers for YOUR niche?
The calculator uses averages. Your custom projection uses your actual market data, competitive landscape, and capacity constraints.